Revamping Networking Excellence Brand Perspective
+1.5x
Inquiry-to-Call Conversion Rate
+40%
Time Spent on Site
+3x
Investor Interest Post Launch
Mission
Boost aims to revolutionize networking with high-performance switches designed for the dynamic needs of enterprise clients and cloud providers throughout the United Kingdom. Our mission is to deliver state-of-the-art technology that ensures fast, reliable, and secure connections. We strive to support businesses in achieving superior network efficiency and performance, while upholding our dedication to dependable, top-quality solutions.
Challenge
The challenge for Boost was to rebrand a leading networking company while maintaining its reputation for reliability and high-speed performance. We needed to modernize the brand image to reflect cutting-edge technology and innovation, distinguishing Boost from competitors in a crowded market. The goal was to convey the company's core values of stability and dependability.
“Redlio Designs boosted our user engagement by 40% with a sleek, intuitive fintech interface that builds instant trust.”
Research
Our research for Boost involved analyzing current market trends and competitor branding to identify gaps and opportunities for differentiation. We gathered insights from industry stakeholders and clients to ensure the rebranding accurately reflected Boost’s strengths and addressed their needs for reliability and high-speed performance.
Scope of Work
The scope of the Boost project encompassed a comprehensive rebranding effort, including a complete redesign of the company's visual identity, development of a refreshed logo and brand assets, and creation of marketing materials that communicate the brand’s core values.
Industry
Technology
Year
2024
Services
Product Design Web Development System Integration QA Testing Maintenance
Problems
The existing brand was perceived as outdated, and there was a need to communicate the company’s advanced technology and commitment to excellence more effectively. Additionally, integrating the new branding seamlessly across all platforms and ensuring it resonated with both enterprise clients and cloud providers posed a significant challenge.
Outcome
Boost’s branding strategy was centered on communicating reliability and high-speed performance through a dynamic visual identity. We developed a modern logo, a sophisticated color palette, and bold typography to reflect the company's technological prowess and commitment to excellence. This cohesive brand identity was designed to resonate with enterprise clients and cloud providers, reinforcing Boost’s position as a leader in networking solutions.
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