Shopify vs WooCommerce
The most common confusion is about selecting the best eCommerce platform. And this is the reason there is a constant battle between Shopify vs WooCommerce.
Are you planning to start an Online Store? This is the best time ever. Why? Online businesses are picking a pace over the past few years. As per Statista’s report, there will be 2.47 billion digital buyers in 2021. The most common confusion is about selecting the best eCommerce platform. And this is the reason there is a constant battle between Shopify vs WooCommerce.
Here in this blog, we have tried to figure out the answer to this. Read till the end, you will get the real answer on which platform you should opt for!
But before that, have a look at the following section:
5 Things to Look at While Selecting an eCommerce Platform!
Before you start building or hire someone to develop your website, you should be clear with the requirements. To help you out, we have mentioned a few features that are much needed to start and run an online business.
- Ease of Use: Working with a new platform can sometimes be overwhelming, so always consider if the platform is easy to use (even for beginners).
- Costing: You will be having a budget on hand for the online store, make sure you are going ahead with it only. Few bucks here and there is okay,
- Security: You are building a business website, the security feature will help you in protecting your and your user’s data.
- Scalability: The website should be able to scale with the growth of your business. This is also one of the most important features to look for when building a website.
- Payment Methods: Number of payment methods you can offer to your customers. When building an eCommerce store it is advised to have multiple payment methods.
Comparison: Shopify vs. WooCommerce
Once you are sorted with what you need on your website, it will get really easy to select one. But still, you need to learn which platform offers what, right? Here in this section, you will be reading the key differences between both platforms. The pointers include cost, customer support, SEO, security, designing, etc.
Without much delay allow us to take you through the comparison among them!
1. Ease of Use
Chances are high that you don't know about website designing and developing in detail. So if the platform is easy to use, you will be able to operate your store more smoothly. When we talk about easy usage Shopify certainly scores a point. Why? Let’s see:
Shopify is a hosted platform, which means you won’t have to do anything on the technical side for operating your online store. Also, it has a drag and drop interface that allows you to build a website hassle-free.
On the other hand, WooCommerce is an open-source platform, which you will have to see the technical side including managing updates, installation, and website security. It is undoubtedly flexible when it comes to customization with its 55,000+ WordPress plugins. But, it adds to the cost as well.
2. Designing features
Believe it or not, when building a website, designing matters the most. Both Shopify and WooCommerce have abundant website themes to choose from, and all of them are professional and sleek.
Themes on the Shopify store are outsourced from the expert web designers out there. All the themes are mobile responsive with different coloring options. It helps you select the best design for your eCommerce platform.
The same is with WooCommerce, it also has several themes to select from! All the themes are mobile responsive. However, the difference between both platforms is their sources.
WooCommerce has unlimited themes from different web developers, while Shopify has curated themes. The themes on Shopify are made by taking time and research-based.
SEO is the most important factor while building a website. You have to look at the many SEO factors from page load speed to the URL.
Shopify doesn’t give you the freedom to choose your URL, it has a subfolder style URL for blog pages. You will have to install apps to add the rating and product data options.
WooCommerce with its connection to WordPress has the best SEO capabilities. You will have to install a few SEO plugins and you are good to go. All in all both the platforms are good from an SEO viewpoint depending on the tasks you carry out.
4. Customer Support
Both Shopify and WooCommerce have customer support but the way you reach them is a bit different.
Shopify is a fully hosted platform (as said above), so all the backend technicalities will be handled by them. Other than that, they have several documents, how-to tutorials, and many more to solve your error, which is garnished with 24/7 customer support via text, email, and phone calls.
WooCommerce is an open-source platform. The themes and plugins all are available from the different developers. So apart from the WooCOmmerce customer support, you will need to contact the specific developers as well. This is where it gets a bit difficult, not all developers or providers respond quickly.
When you are operating a website, you will have your as well as your customers’ data stored in it. It is your responsibility to secure it. SSL certificate is a must for the website that you will get when you purchase hosting (for WooCommerce, Shopify offers it with their plans).
Shopify is PCI DSS compliant, which means you can accept credit cards without any fear of a breach. As compared to WooCommerce, there are very low (actually near to no) security exploits on Shopify-built websites.
Undoubtedly there are options to reduce the security breach on WooCommerce by using managed WordPress hosting like Dreamhost, Siteground, and WPEngine.
6. Payment Gateways
Another important feature. When starting an eCommerce store, you need to look out for the various payment methods you can provide. Here both the platforms are at the tie with various available payment methods.
Shopify has its own payment option - Shopify Payments (powered by Stripe). Other than that, it also offers third-party payment gateways. However, you will have to pay the transaction fees for the third-party payment gateway, which is 2% on each transaction.
WooCommerce offers multiple payment methods including regional, and not-so-popular payments services as well. A major plus point is that it never charges any % fee on the transaction.
If you are planning to outsource the products like many eCommerce stores then you will definitely need to check the process for dropshipping on each platform before finalizing the one.
What is dropshipping? It is a business where you accept the order to ship the product but doesn’t keep it in stock with yourself. In short, you purchase the product from the supplier and directly ship it to the customer.
Here as well, both the platforms are at a draw. You can add plugins to the website to make the dropshipping thing smooth like a breeze, no matter which platform you choose - Shopify or WooCommerce.
Shopify has app integration with dropshipping marketplaces like Oberlo, Printify, AliExpress, etc. However, with WooCommerce you can create your own dropshipping eCommerce marketplace where other suppliers can list their products as per your requirements.
8. Plugins and Integrations
When it comes to Plugins and app integrations WooCommerce out-do Shopify, as it highly relies on plugins and app integrations to run smoothly.
WooCommerce has 50,000+ plugins and integrations (including free and paid from different developers). Shopify has around 1200 paid and free plugins available to use.
Pro Tip: If you are confused about which plugin or the integration is genuine and reliable, look for the 5-star rating and its reviews. You can also search a bit about the provider.
9. Marketing Tools
How will your business grow if there’s no marketing? Marketing tools are another necessity for any online store. You can do marketing via email, social media channels, and other eCommerce stores.
Shopify allows you to sell & advertise on social media channels and run email campaigns to aware potential customers about your products. It also lets you integrate your store with Amazon, eBay, Pinterest, and Facebook. The most important part - you can do all these at zero cost.
As for WooCommerce, you will need to install plugins for social media marketing. Oh! Yes, you can integrate your store with Amazon, eBay, and Instagram but for $79. Though, you can advertise on Facebook for free!
Last but not least is the pricing. When running a business you need to consider the budget before spending. Shopify has three different plans to choose from, and WooCommerce is a free platform with extra added cost. Confused? Let us explain.
Shopify has three plans from basic to advanced that range between $29 per month to $299 per month. Each plan has different features and added benefits, which means you can select the one as per your website’s requirements. Click here to know more about Shopify Pricing.
Woocommerce is an open-source platform making the installation free. However, here’s the real twist - first, you will have to pay for the hosting, then the website design, and if you plan on adding different plugins, and integration then there as well.
It has plans as per different hosting platforms, costing between $3.95 per month to $5,000 per month. To know about the pricing for WooCommerce website building, click here.
Conclusion on Shopify Vs. WooCommerce
Both Shopify and WooCommerce are great platforms. They both provide features and services that are ideal for running an eCommerce store. It was a battle, but you can’t just announce anyone a winner as both of them have a fair amount of pros and cons.
Instead, you should use Shopify if you need your website live in a short span of time without having to deal with the technical side. Security is your prime need and will require 24/7 customer support.
Go for WooCommerce if you need full control over your website including, the technical side. Also, if you plan to build an eCommerce store with a multi-regional presence then WooCOmmerce is the go-to option. Why? It allows you to integrate with regional payment methods as well. See, didn’t we say both the platforms (Shopify and WooCommerce) have their benefits. Also, if you want to get the website built without doing anything from your end, hire the best eCommerce development company in the industry - Redlio Designs. They will help you in creating an online storefront that will drive profit.