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Google Images: SEO tips to increase your blog traffic


3 Mins Read Time

By Mayursinh Jadeja

Increase Blog Traffic


SEO (Search Engine Optimisation) is the technique that helps your content be it an image or text rank better on the search engine results page.

SEO (Search Engine Optimisation) is the technique that helps your content be it an image or text rank better on the search engine results page. SEO is the only means by which web developers optimize your content and make it available for the target audience. In addition to this, it also helps to increase traffic on web pages and in turn sales revenue.

Statistics say that every one out of the three internet images involved is potentially competent to appear on Google’s SERP (Search Engine Results Pages) and attract huge chunks of website traffic or network traffic. If your webpage is designed and curated for this then the results of it appearing on SERP are significantly high. This also makes your webpage/website stand out amongst the number of websites available online targeting the segmented audience.

There are prerequisite steps that every web designer must follow to make your images adaptable to Google’s predefined requirements and standards. Below is the checklist of steps for Google Images: SEO tips to increase your blog's traffic. Let us explore them together.

The significant advantages of SEO optimized content for websites:


  • Attracts traffic on your webpage - The “View Button” image is the new strategy that the Google Images system has implemented in the year 2013. On clicking the “view button”, the user is directed to the URL not visiting the source site. Exponential growth in the number of visitors on the corporate or business website was observed at a rate of 37%.
  • Website content goes viral - The analysis says that around 700% of more user and visitor engagement is seen on articles/blogs posted online with images. The power of visually appealing images and customization of websites makes the content go viral. In turn, makes your website popular online holding a significant position on the net.
  • Improves performance by reducing loading time - Why do SEO-friendly websites are so popular and capture tonnes of traffic? Performance is always a key factor or element in today’s generation. Speedy downloads are what every internet surfer craves for and SEO helps in downsizing the file size. This improves latency and user experience by the provision of lightweight images.

How to optimize the images on your website:

how-to-optimize-the-images -on-your-website

  • Name of the image file - The first and the most critical factor in SEO image optimization is the name of the file. The search engine crawlers read the HTML code written for your website or webpage. The text and content available make the Google algorithm interpret the information deciding the rank on search engines.
  • Image Caption - Human tendency to reading the caption of the image is 300% to 400% more than the content of the article. Hence image captions have the ability to give an idea of what content is available. Best SEO practices say to add potential SEO-rich keywords in image captions that are complementary to the write-up written.
  • Image file type - Though there are many options in choosing the image file type it’s important for any SEO website designer to have knowledge on which image file to use and when.
      • JPEG: Ideal for almost all images with high resolution and smaller file size
      • PNG: PNG file type is used for images with fewer colors and transparent backgrounds
      • GIF: This file type does wonders for animation
      • TIFF: TIFF provides the best quality of images
  • ALT attribute or ALT tag - The website’s organic ranking is decided by these ALT attributes or ALT text. This is the most significant factor in deciding the SEO for images. Use simple and plain descriptive language in alt tags or attributes but never force over usage of SEO keywords.
  • URL of the image - Special care must be taken when organizing the URL of the image. This is a means for communication with the search engine and it decides the outcome of the search engine organic results.
  • Image dimensions -  Google algorithms prefer rectangular images with proportions or resolutions 4:3 or 16:9.
  • Sharing of images - Infographics aid in improvising the visual effects on the images and this becomes an appealing factor to the online visitors. Google sees these images as relevant and better ranking online.SEO(Search Engine Optimization) professionals embed HTML tags in images that direct on the secondary websites.
  • Image positioning - Google recommends placing the images near or top of the webpage complementing the content.
  • Responsive Images - Responsive images are the new normal as the images should be compatible with any device irrespective of the device the user is surfing on. 
  • Text inside images - However Google doesn’t recommend adding much text inside images but adding relevant text can make your websites famous online. The text inside images is potential for Google search crawlers to narrow down the websites over the marketing funnel and can also attract PPC (Pay Per Click).

Let us wrap up!

On discussing the various points on how and why to optimize images on Google. We are at a conclusion that for better performance, page loading speed, and improved user experience every web designer or architect has to follow Google SEO guidelines and have adept knowledge of Google’s search algorithm for images. At Redlio designs, we have a team of professionals that help you create websites that are SEO friendly helping your websites stand out online making a significant impact with image optimization, and aligning with your business goals.

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