Reduce Cart Abandonment
Checkout is the most crucial stage of a customer’s journey. Regardless of how good their experience leading up to this, something must be going wrong. Here are tips and tricks to resolve it.
Every eCommerce business owner is surely familiar with the work Cart Abandonment. There are various factors responsible for card abandonment. On average, the cart has an average 69.57% abandonment rate. It means around 7 out of every 10 people who get to your checkout page leave without making a purchase.
Undoubtedly, checkout is the most crucial stage of a customer’s journey. It is the most critical stage where all your efforts come to fruition. Regardless of how good their experience leading up to this, something must be going wrong. It is very important to think about how you can optimize the final step in a consumer’s journey for a better customer experience and more sales?
Ecommerce businesses spend so much time on other areas of the customer experience from their contact center solutions to their social media personas but they mostly neglect the checkout page even though it is the most important aspect. Want to get ahead of your competitors? This blog will help you to remain ahead of your competitors.
In this blog, we will tell you the tips and tricks that will optimize your checkout page and reduce your cart abandonment.
Let’s dig in!
Tips To Optimize Checkout Page And Reduce Cart abandonment
1. Simplify The Design Of Checkout Page
The most important and the first tip to reduce cart abandonment and to optimize checkout pages is to simplify the design of the same. There must not be any confusion in the minds of the visitors when they are on the checkout page. A clean and elegant design is something that attracts the shopper who wants to buy the product.
The umbrella of an eCommerce checkout page design includes everything from the placement of form fields to the colors of CTA buttons. A properly designed page would make the process smooth and motivate shoppers to make a purchase. Thus, the design of the checkout page makes you gain or lose your sale.
2. Use Single Page Checkout
Single page checkout speeds up the checkout process and improves the conversion rate. To give customers a path of least resistance, it is advisable to create a single page checkout. It is also important for you to know that a single-page checkout form is not convenient for every eCommerce business. We recommend you conduct A/B testing to determine if it will work for you or not.
WooCommerce single-page checkout and Shopify customize checkout page are some of the easier ways to employ a single-page checkout on eCommerce websites.
3. Win The Trust
Winning the trust of the visitors is important in any business, and especially important when you want website visitors to turn into active buyers. For this, you have to show that you are a trustworthy site, especially at the checkout when people will be entering sensitive information.
Baymard stated that 17% of people will discontinue the buying process due to a lack of trust in the website when entering their card details.
The best way to show the visitors that you are a trusted seller is through displaying security logos and badges in a noticeable place on transaction forms.
4. Quick Loading Of Pages
The speed of your website is the most important topic that’s often overlooked but can deliver a serious blow to user experience on your website. The users shift to elsewhere if any page of your website takes more than a few seconds to load in the shopper’s browser. You will lose up to a quarter of your visitors at four seconds. The conversion rate of your website will fall accordingly.
Things To Take Care For Site Speed:
Arrange an ongoing page load speed testing process and have a record of the results.
Pages that take more than three seconds must be optimized for fast response.
Always try to work to drive page loading speeds down to a minimum.
Check both desktop and mobile results.
Get your creative and IT teams working together by focusing consciously on page load speed.
5. Allow Guest Checkout
When you forced visitors for registrations then you are responsible for 28% of the cart abandonment instances. As visitors get annoyed with forced registration. Shoppers linked it with an unwanted barrage of emails that follows. It is advisable not to focus much on collecting email addresses and give shoppers some space.
You can improve the conversion rate of your website with the guest checkout option. Shoppers want their online shopping to be seamless, convenient, and quick and for this guest, checkouts are the best option. You can always provide the registration option at the end of checkout to encourage shoppers to subscribe to the store.
6. Strong Call To Action
A proper and strong Call To Action plays an important role in driving that all-important sale. For more consistency to the customer’s journey, you can use cleverly worded CTA’s paired with the progress bar idea. It is of utmost importance to make sure that your tone remains the same as your brand guidelines and it is not too jolting or out of place for the customer to be put off if you are wanting to create a sense of urgency in the final stages.
It is advisable to Place the larger, more colorful, and prominent action buttons on the page so you can also help guide the customers through the checkout process and eliminating any other interruption that may be on-page.
7. Sign Click Sign In
The part of our digital lives is incomplete without Account IDs and Passwords as they have become an integral part. But no one likes to remember many passwords. You have to visitors or shoppers to get rid of this burden by offering single-click sign-in.
Allow your shoppers to use their social accounts such as Google and Facebook to register on your website. The cross-platform functionality makes it easy for the shopper to log in as well as encourages them to shop with trust.
8. Provide Pre-filled Fields To Registered Users
To make the shopping and experience of the customers easy it is mandatory to provide pre-filled fields to registered users. Registered users should not need to enter the same details every time they buy something from your website. Filling details every time is a tedious task, especially when they are in the middle of a checkout process.
This pre-filled feature provides convenience to the customers, speeds up the check-out process, and leaves shoppers with less time to even think about abandoning the cart. A common practice for pre-filled fields is that the website store the customer’s details. In this way, the customers can be able to select just one of the many saved delivery and payment options.
9. Clear The Terms For Return And Cancellation Policy
An important tactic of establishing and retaining the trust of the shoppers during the checkout process is building a robust return and refund policy. Also, it is necessary to present the refund and return policies early during the checkout process on your website to help customers make a firm decision.
This feature will help you in retaining the customers for future shopping and naturally reduced cart abandonment issues. Offering a good return and refund policy provides a sense of security before purchasing as online shopping doesn’t provide the luxury of trying the product in person before the item is delivered.
10. Allow Customers To Save Cart in Wishlist
Many times visitors use the cart as their wishlist. However, they often don’t want to purchase all the cart products at that moment. In this circumstance, they clear everything from the cart except the product they wish to purchase and proceed to checkout.
But if you allow them the option of saving those other products in the cart for later, the customer might buy them eventually in the future. Provide the option of saving cart items into the wishlist, and you might end up selling those products to the customer in the near future.
11. Show Reviews And Ratings
The reviews and ratings by the persons who have already shopped and used the products are the most convincing among all promotional techniques to convince the shoppers. Almost all the shoppers want to read the reviews of the products before buying the product. That’s why most websites show customer reviews and ratings along with product descriptions.
You can show the product ratings and reviews in the summary to give the customers yet another reason to buy the product. Displaying reviews on the checkout page can be tricky.
12. Allow Multiple Payment Options
There are numerous payment options like credit cards, digital wallets, debit cards, COD, etc. The preferred payment method varies from customer to customer. Some customers might like to use digital wallets for online payments while others prefer the good-old credit card transactions while other customers want the COD option. You can show that your website values a customer-centric approach by providing all the payment options. The customer-centric approach states that you want to satisfy all your customers.
Cutting the crap, there are various ways to optimize checkout pages as well as reduce cart abandonment but all these ways are not suitable for all the websites. You have to take the advice of professionals to get the best results. Want to contact professionals to help you improve your checkout page? So don’t look elsewhere. Redlio Design has answers to all your website improvement woes. Our experts at Redlio Designs would be pleased to take care of all your website needs that will optimize your checkout page and reduce cart abandonment.
We will be happy to serve you! So, contact us now to know more about our teams and our services.