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Strategies To Improve Conversion Rates In eCommerce UX


4 Mins Read Time

By Mayursinh Jadeja

Ecommerce User Experience


The best way of winning customers is to make sure they have the best shopping experience in your eCommerce store. Therefore, eCommerce UX is one of the most important elements of an eCommerce strategy.

Customer journey on your website is an important factor to consider when it comes to the conversion rate for eCommerce. If you want to drive your conversion rate it is important to understand your customers' needs and wants. You can increase customer loyalty with the correct UX optimization.

Jeff Bezos when describing Amazon’s approach to user experience said that “We innovate by starting with the customer and working backward. The focus is not the product, but the customer.” From this statement, we can identify that the mantra for a successful eCommerce business is to win the trust of the customers. The best way of winning customers is to make sure they have the best shopping experience in your eCommerce store. Therefore, eCommerce UX is one of the most important elements of an eCommerce strategy.

Want to know what eCommerce UX is? Why is eCommerce UX important? What are the strategies to improve conversion rates in eCommerce UX? If yes, then you are on the right platform. This blog is all about what eCommerce UX is, its importance, and strategies to improve conversion rates in eCommerce UX. Be with us, at the end of this blog you will get the answers to all your questions.

So, let's get started!

What Is eCommerce UX?

eCommerce UX means the experience of the shoppers during the purchase of the product from the online store. It starts when the shopper visits the website or app and goes along with the purchase of the product. It also includes the after purchase interactions such as the delivery of the product, customer support, return, or exchange of product, etc. Cutting the crap includes anything and everything that the shopper has to do with the online store that falls under its umbrella. 

In simple words, user experience includes the set of feelings of the shoppers like convenience, ease, satisfaction, etc. that users have when they interact with the online store. A good user experience is one in which a customer can fulfill their needs and requirements easily and enjoyably. 

Why Is eCommerce UX Important?

In this competitive world, a thing that differentiates your business and keeps you ahead of your competitors is User Experience i.e. UX. There are thousands of online stores selling similar products as well. Even the prices are almost the same on these online stores. The only difference between these online stores is the user experience they provide to the visitors on their website or app. 

Poor user experience will make businesses lose customers and are one of the important reasons for cart abandonment. According to the statistics, 88% of the customers are not likely to return to a website because of the poor user experience. 

On the other hand, a better eCommerce user experience not only improves conversion rate but also makes visitors return to your store for future purchases. That is why eCommerce UX is important to improve conversion rates. 

Strategies To Improve Conversion Rates In eCommerce UX

1. Simplify Your Check-out Process

The check-out process must be easy and stress-free. To boost your conversion rate and sales, your eCommerce strategy has to certainly make sure that both check-outs and registrations are expedited as much as possible. 

If anyone is on your website and wants to buy a product, give them the straight path of least resistance. Checking out should always be a 100% easy and not complicated process. This applies to all areas of the process. Speeding up the time it takes to check out, as well as reducing the effort and information needed on the visitor’s end, can result in larger cart sizes and higher conversion rates.

2. Improve Load Speed

It is of utmost importance to increase the load speed of websites or apps. If your website or apps are taking more time to load, there are chances that the visitor will leave your website and turn to your competitor's website or app. You must take care of both page speed and site speed. Page speed means the time it takes for your eCommerce page to load. On the other hand, site speed is the average time it takes for a page on your website to load. 

Looking from the User Experience i.e. UX vision, then fast-loading pages add a smoothness to the experience of the shoppers. The shopper doesn't have much time to get distracted by other things if they are going through the purchase processes in the blink of an eye.

3. Product Discoverability

Product discovery not only improves eCommerce user experience i.e. UX but also has a direct impact on sales and bounce rates. It becomes even more necessary when visitors with a higher buying intent are involved. They are very specific about what they need and what their requirements are. If these visitors feel they are wasting their time trying to find the right product in your store, they will turn to your competitor's website to look for it somewhere else. 

It is of utmost importance for a better eCommerce user experience that shoppers easily find what they are looking for, else how are they going to bounce away. For this, you can use the search bar, navigation for product categories or other options to get enticed by the offers section for easy product discoverability.

4. User Clear Call-To-Action (CTA) Button

Clear call-to-action (CTA) improves user experience as they increase your website’s usability and guide your visitors. You should use clear-cut CTAs on your popups as well. User-friendly popup services that can seamlessly integrate with your website and provide modern popup designs that boost conversion. 

CTAs not just improve UX but also motivate visitors to make purchases. CTAs placed in the right way, and will be used effectively can create a smooth path for the customer through the eCommerce funnel. With the proper CTAs, shoppers get clarity about what they are supposed to do next, and it will also improve your conversion rates.

5. Provide Best Customer Support

Regardless of how much effort you put into creating a streamlined customer journey, there are always going to be instances when customers run into roadblocks. However, you can turn such instances to show customers how you care about them and win their loyalty.

Customer support helps with the eCommerce user experience during the whole cycle of the purchase process. You just cannot pay less attention to this part of the customer experience. Great customer support improves your brand and customer loyalty as well as product value along with improved retention rates, an increase in user trust, and much more.

Wrapping Up

Apart from the above-mentioned strategies, there are so many other techniques in terms of eCommerce UX design to take your business to greater heights. We, at Redlio Designs, can help you with all kinds of technological and eCommerce development challenges that might come along your way while creating a pleasant UX. Contact us today!

The more you make life easier for customers, the easier your customers make your life for you. With customer satisfaction as your top-notch approach, you can create one of the best eCommerce user experiences possible.

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