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Accessibility Metrics That Every Web Designer Must Know


3 Mins Read Time

By Mayursinh Jadeja

Accessibility Metrics for Web Designer


There is a list of accessibility metrics that every web designer must know. Abiding by these rules web designers can improve the UX or User Experience of the website.

Web design is not just an implication of features and principles of web design that you are aware of. Web design is the art of tailoring the design for web applications and websites according to the needs of the customers. The primary area of focus of web design is to grab the attention of the target audiences and leave long-lasting impressions on them. It is the task of the web designer to transmit a message through the web design to the website visitor. There is a list of accessibility metrics that every web designer must know. Abiding by these rules web designers can improve the UX or User Experience of the website. Compromising in terms of accessibility can be a proven risk for your web design as it can deprive the target audience. Web Content Accessibility Guidelines (WCAG) are standards laid by W3C on web accessibility. This article comprises the accessibility metrics that every web designer must know. Let us deep dive and understand a few.

Accessibility promotes Innovation:


Abiding by the web design rules of accessibility it never asks you to curate web designs that are ugly or visually irritating. The accessibility principles promote innovation and help web designers excavate new ideas in turn improvising the web designs. Accessibility web design standards help you broaden the horizon of your business helping you diversify the target audience across geographical boundaries.

Color should not be the only medium of communication:


The accessibility guidelines say that as a web designer opting for other means of visual communication should be a good choice as one of the thirty individuals across the globe has low vision. It is a safe decision to choose colors for highlighting words that are already visible. The critical areas of your web design must be in grayscale and go for borders and bold text to visually emphasize the information available on the website.

Balance the text and background contrast:


The accessibility guidelines recommend a contrast ratio between the text and background to be ranging from 4.5 to 1. High contrast color combinations are necessary for your web design.

Hovering for information is a tedious activity for web visitors:


Hovering on the website screen for long hours for information is a tiring task draining the energy of the visitors. This is a frustrating activity hence drop-down menus are the best choice to make. Lastly, add labels explaining terms on the websites for better user experiences.

Make form field borders stand out:


It is important for a web designer to think from the website visitors’ point of view while web designing. When making forms, the field borders should stand out saving your website visitors time on searching for input sections. Rectangular thick borders along with text stating “Click Here” can do wonders on your web design.

Beware of the component crises and avoid them:


Web design patterns like menus, modals, autocompletes, trees, and, tab sets have an ARIA(Accessible Rich Internet Applications Suite) attribute usage, HTML semantics, and keyboard behaviors.ARIA is a set of instructions that are given to the website user community on operating the keyboard keys direction whether to move them up or down. Component crises are the state where the user on the website is misdirected and does not get exact instructions on what to perform. For example, adding unnecessary buttons or icons creates confusion on what action to take waiting a lot of time for the individuals.

User Testing is a mandatory step:


User testing becomes a mandatory step to test the metrics relevant to accessibility. The web designer’s design might be top-class but it at times might not be functional.So it is important to identify the initial problems reported by testers to act upon.Testing also helps the web designer know whether the accessibility technology is working as expected and this becomes a comparison guide to track the bugs with the set standards.

Major Takeaways:

Web design is a bit challenging task as it is not a mere application of the web design principles and tactics that you know. A good web design must be compliant with the W3C recommendations and this might at times limit creativity. Understanding the business needs and the right proportion of focus can make your web designing task streamlined enabling success as well as expansion of your business. Hire our web designers who have the right balance of technical expertise and business skills to create impeccable web designs.

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